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Wednesday
30th March 2005
How
to get Phenomenal Product Reviews
with
Brian Lawley, President 280 Group LLC
at Amdocs Ltd, London
Road, Reading,
Berkshire
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HOW
TO GET PHENOMENAL PRODUCT REVIEWS
As a Product Manager you perform a variety of tasks to make your products as successful as possible. You develop the business case, deliver market requirements, work closely with your engineering team to ship a great product, gather and integrate customer feedback and perform a host of other tasks.
Oftentimes you will also be asked to be in charge of the product review program, working with analysts, press and major customers to ensure that the product gets great reviews and a positive perception in the marketplace. Running a successful review program is a major undertaking.
Do it right and your product can win dozens of awards, get glowing reviews, and sell quite well in the marketplace. Do it wrong and you may get scathing reviews that cause your product to be cancelled, revenues to be stalled and your career at your company to be limited.
FEATURED
SPEAKER:
Brian
Lawley, President 280 Group LLC
For
the past seven years Brian Lawley has run the 280 Group, a Marketing
and
Product Management
services firm that provides hand-picked consultants and
contractors to help companies define, launch and market breakthrough new
products.
280
Group clients include Fortune 500 companies such as Adobe and
Palm, as well as dozens
of startups and mid-sized companies.
Prior
to consulting Brian was Director of Product Marketing and Product
Management at Whistle
Communications, a prominent Silicon Valley startup,
where he helped create
and launch the award-winning Whistle InterJet, an
all-in-one Internet
appliance for small businesses. At Whistle he was
responsible for press and analyst review programs and helped the company
go from
being a completely unknown startup to winning dozens of favorable
reviews and awards,
including Best New Networking Product of the Year from
PC World magazine. Prior
to Whistle Brian was Director of Java and C++
development tools at
Symantec. He was also a Senior Product Manager for the
MacOS Human Interface and
related technologies at Apple Computer, was in
charge
of direct marketing, sales tools, and market research at Claris corporation, and in charge of channel sales and marketing at Digidesign,
a digital
audio software and hardware company.
Brian
serves on the Board of Directors for the Silicon Valley Product
Management Association.
He holds a Masters in Business from San Jose State
University as well as a
Bachelor's degree in Management Science and a minor
in music technology from
the University of California at San Diego.
LOCATION:
Amdocs Ltd.
Clarify Court
London Road
Reading, Berks RG6 1BW
Directions: Located at the intersection
of the A4 and A329 across from the Thames Valley Park development.
AGENDA:
6:30 PM – Welcome and
networking
7:00 PM – Presentation
7:45 PM – Question and answer
8:00 PM – Close
WHAT IS THE UK PMF?
The UK Product Marketing Forum is a
non-profit organization of product marketing and product management
professionals who focus on technology in all its forms, including
software, hardware, telecoms and sciences.
The UKPMF’s goals are to: o Increase knowledge about the Product
Marketing & and Product Management disciplines
- Encourage the sharing of best
practices within the industry
- Discuss issues related to the
Product Marketing process
- Provide a forum to network with
other high-tech Product Marketing professionals.
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